EXPERIENCE
KARMA COMMUNICATIONS Since August 2005
Founder
• Design, develop and maintain informative, interesting, and easy - to - use web sites including
logos, general layout and mapping, copywriting and on-line merchandising functionality.
• Consult with clients on marketing and advertising recommendations, including print, web,
radio and in-store programs.
• Write copy and design print advertising.
• Proficient in basic HTML, CSS, Adobe Photoshop and Macromedia Dreamweaver and Fireworks
THE FIRST YEARS, Avon, Massachusetts (Four - month contract) 10/03 - 1/04
Marketing Research Specialist
• Conducted competitive website analysis reviewing appearance, usability and other
market specific criteria. Presented findings to Marketing Director with storyboards and
analysis reports.
• Conducted consumer surveys via telephone. Compiled results and made appropriate
product recommendations.
• Assisted with consumer survey development, made recommendations.
• Coordinated Marketing Managers, Product Managers and Graphic Designers’ efforts to
produce new Sales and Marketing product information kits.
PPG INDUSTRIES, INC., Pittsburgh Pennsylvania 4/95-12/98
Marketing Communications Specialist - PPG Architectural Finishes
• Managed creative development and execution of product brochures and co-op advertising
materials for customer base of 3,000 independent paint retailers in US and Canada including
print and radio ads.
• Managed execution of internal and external promotional programs, including point-of-sale.
• Created, developed and implemented “New Dealer Welcome Program,” a communications
program pulling together Sales, Marketing, and Customer Service to forge strong
relationships with new paint dealers.
• Wrote articles and acted as Pittsburgh Paints spokesperson for trade press.
• Worked with accounts on specialized marketing efforts including market research and
development of specialized advertising materials.
• Began review and editing of Pittsburgh Paints website design and content.
• Sat on Editorial Committee and wrote articles for Pittsburgh Paints newsletter.
• Attended Brand Marketing Training.
Inside Sales Area Manager - PPG Architectural Finishes
• Built relationships and sales with Pittsburgh Paints independent dealers through proactive
assistance on competitive bids, technical, promotional and pricing related issues.
• Attended Sales Training, Time Management Training, and Quality Process Training.
Sales Service Representative - PPG Architectural Finishes
• Handled order entry, credit entry, shipment tracking and general service tasks for
PPG Architectural Finishes customers on Oracle-based customer management system.
• Primary contact for several key accounts in need of special service and attention including
large independent dealers, our largest volume national account, and international customers.
• Developed introductory pamphlet for new customers to familiarize them with company policies
and procedures. Pamphlet became part of new business pitches and “New Dealer Welcome
Program.”
JAMPOLE COMMUNICATIONS, INC., Pittsburgh, Pennsylvania 6/94 - 2/95
Assistant Account Executive
• Wrote press releases and developed relationships for clients with trade and local press.
• Conducted research and interviews, and wrote technical articles for client newsletters.
• Managed advertising, printing and mailing vendors for clients and agency.
BRODEUR & PARTNERS, INC., Waltham, Massachusetts 1/93 - 8/93
Account Coordinator
• Responsible for press inquiries and ed-ops with trade and business press for IBM PC
Company.
• Coordinated press coverage and interviews for product announcements, trade shows and
press tours.
• Conducted research and compiled materials for new business pitches and executive briefings.
EDUCATION
BOSTON UNIVERSITY, College of Communication, Boston, Massachusetts
Graduation - May 1993 Bachelor of Science in Broadcasting and Film
Dean’s List – Fall 1990 through Spring 1993
Notable Activities:
• Internship - IBM, Advanced Workstation & Computer Software Media Relations,
White Plains, New York
• Internship - Warner Brothers International Television, Press Relations, Paris, France
• Internship – WHDH-TV, Programming & Operations, Boston, Massachusetts
• Semester Abroad - L’Ecole Française des Attachés de Presse, Paris, France
COMPUTER SKILLS
• MS OFFICE including Word, Excel, PowerPoint
• Proficient in basic HTML, CSS, Adobe Illustrator, Adobe Photoshop and Macromedia
Dreamweaver
OTHER ACTIVITIES
• Wrentham Elementary Schools Holiday Food Drive Committee Member 2004, 2005, 2006
• Make-A-Wish Foundation, Wrentham Winter Fund raising Gala Committee Member 2003
• Norfolk Children's School, Parent Advisory Board Member 2002-2003
• United Way Volunteer 1995-1997
KARMA COMMUNICATIONS Since August 2005
Founder
• Design, develop and maintain informative, interesting, and easy - to - use web sites including
logos, general layout and mapping, copywriting and on-line merchandising functionality.
• Consult with clients on marketing and advertising recommendations, including print, web,
radio and in-store programs.
• Write copy and design print advertising.
• Proficient in basic HTML, CSS, Adobe Photoshop and Macromedia Dreamweaver and Fireworks
THE FIRST YEARS, Avon, Massachusetts (Four - month contract) 10/03 - 1/04
Marketing Research Specialist
• Conducted competitive website analysis reviewing appearance, usability and other
market specific criteria. Presented findings to Marketing Director with storyboards and
analysis reports.
• Conducted consumer surveys via telephone. Compiled results and made appropriate
product recommendations.
• Assisted with consumer survey development, made recommendations.
• Coordinated Marketing Managers, Product Managers and Graphic Designers’ efforts to
produce new Sales and Marketing product information kits.
PPG INDUSTRIES, INC., Pittsburgh Pennsylvania 4/95-12/98
Marketing Communications Specialist - PPG Architectural Finishes
• Managed creative development and execution of product brochures and co-op advertising
materials for customer base of 3,000 independent paint retailers in US and Canada including
print and radio ads.
• Managed execution of internal and external promotional programs, including point-of-sale.
• Created, developed and implemented “New Dealer Welcome Program,” a communications
program pulling together Sales, Marketing, and Customer Service to forge strong
relationships with new paint dealers.
• Wrote articles and acted as Pittsburgh Paints spokesperson for trade press.
• Worked with accounts on specialized marketing efforts including market research and
development of specialized advertising materials.
• Began review and editing of Pittsburgh Paints website design and content.
• Sat on Editorial Committee and wrote articles for Pittsburgh Paints newsletter.
• Attended Brand Marketing Training.
Inside Sales Area Manager - PPG Architectural Finishes
• Built relationships and sales with Pittsburgh Paints independent dealers through proactive
assistance on competitive bids, technical, promotional and pricing related issues.
• Attended Sales Training, Time Management Training, and Quality Process Training.
Sales Service Representative - PPG Architectural Finishes
• Handled order entry, credit entry, shipment tracking and general service tasks for
PPG Architectural Finishes customers on Oracle-based customer management system.
• Primary contact for several key accounts in need of special service and attention including
large independent dealers, our largest volume national account, and international customers.
• Developed introductory pamphlet for new customers to familiarize them with company policies
and procedures. Pamphlet became part of new business pitches and “New Dealer Welcome
Program.”
JAMPOLE COMMUNICATIONS, INC., Pittsburgh, Pennsylvania 6/94 - 2/95
Assistant Account Executive
• Wrote press releases and developed relationships for clients with trade and local press.
• Conducted research and interviews, and wrote technical articles for client newsletters.
• Managed advertising, printing and mailing vendors for clients and agency.
BRODEUR & PARTNERS, INC., Waltham, Massachusetts 1/93 - 8/93
Account Coordinator
• Responsible for press inquiries and ed-ops with trade and business press for IBM PC
Company.
• Coordinated press coverage and interviews for product announcements, trade shows and
press tours.
• Conducted research and compiled materials for new business pitches and executive briefings.
EDUCATION
BOSTON UNIVERSITY, College of Communication, Boston, Massachusetts
Graduation - May 1993 Bachelor of Science in Broadcasting and Film
Dean’s List – Fall 1990 through Spring 1993
Notable Activities:
• Internship - IBM, Advanced Workstation & Computer Software Media Relations,
White Plains, New York
• Internship - Warner Brothers International Television, Press Relations, Paris, France
• Internship – WHDH-TV, Programming & Operations, Boston, Massachusetts
• Semester Abroad - L’Ecole Française des Attachés de Presse, Paris, France
COMPUTER SKILLS
• MS OFFICE including Word, Excel, PowerPoint
• Proficient in basic HTML, CSS, Adobe Illustrator, Adobe Photoshop and Macromedia
Dreamweaver
OTHER ACTIVITIES
• Wrentham Elementary Schools Holiday Food Drive Committee Member 2004, 2005, 2006
• Make-A-Wish Foundation, Wrentham Winter Fund raising Gala Committee Member 2003
• Norfolk Children's School, Parent Advisory Board Member 2002-2003
• United Way Volunteer 1995-1997
 | |  | |  |
Jennifer Duffy - Resume
